Platinum Packaging is continuously looking for new and innovative ways to differentiate themselves in the market. Their latest USP (unique selling point) is the installation of the first HP Indigo Digital Web Printing Press in East and Central Africa.
This unique printing press allows Platinum to print small quantities of packets, pouches and labels without the initial expensive set-up costs of traditional printing methods. For customers, this means they can reduce their orders or try out new packaging ideas without the high start-up costs.
As Managing Director Hasit Patel reiterated, “Many of our customers wanted to test the market with new product ideas but the cost of printing small quantities prevented them from doing so. Now they can test their ideas at a far more affordable cost and this has opened up new opportunities that werent possible before.”
