{"id":3485,"date":"2019-02-01T12:41:41","date_gmt":"2019-02-01T12:41:41","guid":{"rendered":"http:\/\/www.ramco-group.com\/?p=3485"},"modified":"2026-08-18T10:14:19","modified_gmt":"2026-08-18T10:14:19","slug":"ramco-group-launches-the-smala-sales-field","status":"publish","type":"post","link":"https:\/\/conceptualise.co.ke\/ramco-group\/2019\/02\/01\/ramco-group-launches-the-smala-sales-field\/","title":{"rendered":"RAMCO GROUP: Launches the SMALA Sales Field App"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Ramco Group launched SMALA, the Sales Field App, which has been adopted by more than 30 sales people across the Group, to record their customer visits.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Among the several benefits of using the app are<strong>;<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>It provides quick support and facilitates easier decision-making for the sales manager,<\/li>\r\n<li>It helps identify and solve hurdles in the sales process,<\/li>\r\n<li>It provides system-generated sales reports,<\/li>\r\n<li>It enables the sharing photos of client samples or products on retail display,<\/li>\r\n<li>It records clients\u2019 product of interest, providing a quote if needed,<\/li>\r\n<li>It optimises a salesperson\u2019s visit route, and<\/li>\r\n<li>It helps measure a salesperson\u2019s KPI for client visits.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The Group Customer Experience Director, Derek Steel emphasised the importance of such technology in making both internal and external communication more efficient which ultimately improves the customers experience, while allowing the sales teams to spend more time with clients and less time in the office.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The Group began by testing the app with individual salespeople at selected companies, later expanding to include full sales teams at a range of companies including Ramco Printing, ASL Packaging, Sai Office Supplies Supermarket team, Flexoworld, Ovidian Kenya, Marketpower, Ovidian Uganda, The Print Store, Travelshoppe and Platinum Packaging.<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Ramco Group launched SMALA, the Sales Field App, which has been adopted by more than 30 sales people across the Group, to record their customer visits. Among the several benefits of using the app are;\u00a0 It provides quick support and facilitates easier decision-making for the sales manager, It helps identify and solve hurdles in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operational"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RAMCO GROUP: Launches the SMALA Sales Field App - Ramco Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conceptualise.co.ke\/ramco-group\/2019\/02\/01\/ramco-group-launches-the-smala-sales-field\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RAMCO GROUP: Launches the SMALA Sales Field App - Ramco Group\" \/>\n<meta property=\"og:description\" content=\"Ramco Group launched SMALA, the Sales Field App, which has been adopted by more than 30 sales people across the Group, to record their customer visits. 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