{"id":6348,"date":"2012-07-02T12:51:54","date_gmt":"2012-07-02T12:51:54","guid":{"rendered":"http:\/\/www.ramco-group.com\/2012\/07\/02\/office-technologies-sales-and-marketing-training\/"},"modified":"2026-08-20T12:40:19","modified_gmt":"2026-08-20T12:40:19","slug":"office-technologies-sales-and-marketing-training","status":"publish","type":"post","link":"https:\/\/conceptualise.co.ke\/ramco-group\/2012\/07\/02\/office-technologies-sales-and-marketing-training\/","title":{"rendered":"OFFICE TECHNOLOGIES: Sales and Marketing Training"},"content":{"rendered":"<p class=\"Documentdate\">Office Technologies recently held a Canon sales training session for the sales team at their Training Centre located in Ramco Group Industrial Park. The event hosted by Canon Middle East was a 4 day event that took place between July 2<sup>nd<\/sup> and 5<sup>th<\/sup>.<\/p>\n<p class=\"Documentdate\">The goal of the training was to introduce innovative sales and marketing techniques to help increase the sales in the region. The mantra for the training was <strong><em>value = benefits &#8211; cost<\/em><\/strong>.<\/p>\n<p class=\"Documentdate\">The training encouraged the sales team to see the VALUE in their products. This value is determined by the BENEFITS to the customer less the COST of purchasing the equipment.<\/p>\n<p class=\"Documentdate\">All too often salespeople only focus on the price and forget to see the benefits to the customer. A good salesperson identifies the product features that the customer values and ensures these are focused on.\u00a0 All customers are different \u0096 some value price; some value unique features of the product or service; some value payment terms; some value delivery time frame; some value the long term savings while others value all of the above.\u00a0 The conclusion of the training session was that a successful salesperson must \u0093read\u0094 their customer and work out what is important to them.<\/p>\n<p class=\"Documentdate\">Each participant received a certificate from the training institute upon completion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Office Technologies recently held a Canon sales training session for the sales team at their Training Centre located in Ramco Group Industrial Park. The event hosted by Canon Middle East was a 4 day event that took place between July 2nd and 5th. The goal of the training was to introduce innovative sales and marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[24],"tags":[],"class_list":["post-6348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operational"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OFFICE TECHNOLOGIES: Sales and Marketing Training - Ramco Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conceptualise.co.ke\/ramco-group\/2012\/07\/02\/office-technologies-sales-and-marketing-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OFFICE TECHNOLOGIES: Sales and Marketing Training - Ramco Group\" \/>\n<meta property=\"og:description\" content=\"Office Technologies recently held a Canon sales training session for the sales team at their Training Centre located in Ramco Group Industrial Park. 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